How Mass Local Ensures Growth in 2027

, Lodge included. Much like your site, your social media pages must be enhanced and localized.

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"From a small company perspective, social media revolves largely around interaction about deals, reopenings or promotions," McKnight said. "A great deal of it is just credibility management." Encourage satisfied consumers to leave positive reviews online, whether on Google Reviews, Facebook, Yelp or in other places. You might even incentivize them with discounts or promos, such as a raffle or free gift.

Always be genuine, and prevent copying and pasting generic actions."For the most part, react to individuals with credibility, humility and sincerity whether it's an unfavorable review or favorable one," McKnight encouraged. "Set an hour each week just to go through, respond, and make sure it's not just a generic, cookie-cutter reaction.

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Consider sponsoring or hosting local events whenever possible to increase brand name exposure in your local neighborhood. This is also a fantastic way to land regional press protection, which improves the odds that a regional audience will find your business online.